London has a much higher proportion of children under the age of five than the rest of the country. Private rented accommodation is the most prevalent type of tenure within the capital, accounting for 30% of all households (English Housing Survey). However, many of the newly built apartments that are springing up in London only offer one and two-bedroom homes designed to meet the needs of single professionals, couples and sharers; not families. Now, lifestyle-led rental homes brand Tipi is seeking to put the focus back on family life in the capital.
Landsby, Tipi's newest development opening this September, will provide 295 homes for Londoners, including 52 three-bedroom apartments that are ideal for families looking to live in the heart of one of London's most exciting neighbourhoods.
Tipi is bringing a well-timed family offering to Wembley Park - a neighbourhood surrounded by schools and with plans in place to build a seven-acre park and a three-form entry primary school and crèche.
With an on-site children's play area, along with two podium gardens and two roof terraces, Landsby provides families with plentiful secure outdoor space - something which many homes in the capital lack and which youngsters so dearly love.
Resident, Aygul Zagidullina will be moving from her current home in Tipi's Dakota building to a spacious Landsby apartment later this year. Aygul and her husband Kaan Mamikoglu were Tipi's very first residents, having moved in as newlyweds in 2016. Now with a toddler of their own, the couple are delighted to be able to remain with Tipi while having access to such family-friendly amenities.
"We love living with Tipi and knew we wanted to stay here, however, with our little girl growing up fast we need a bit more space. Living at Landsby means we'll have access to the new play area, as well as the two beautiful podium gardens. We already use the enclosed acre of green space at Dakota almost daily, so I'm delighted to have access to even more safe, dedicated space for my daughter. She will also have the chance to make friends with other youngsters living in Landsby - the community element of life at Tipi is very important to us." Aygul Zagidullina, Resident, Tipi
Much thought has gone into building a strong sense of community at Wembley Park. Regular events are held within each Tipi building and have proven popular with residents of all ages. There's also the Yellow Pavilion, which hosts weekly family-orientated classes, a book swap (including children's books) and special events.
The regular class timetable features a wide range of activities for children and young people, including youth rowing, guitar lessons for ages seven and upward, a parent and toddler group, street dance lessons for ages five and upward and the Wonderkids Football Academy for three and four year olds.
"Wembley Park has a long history as a place for family days out and we've honoured that legacy with the strong focus on community, seamlessly woven into the homes and amenities that Tipi provides. At Landsby, that means everything from family-size apartments to a pet-friendly policy. 'Landsby' is the Danish word for 'village' and that's the feeling we want to inspire in our residents - that they are part of a close-knit community that offers a safe, happy place to raise children." Rajesh Shah, Managing Director, Tipi
Working with retailer John Lewis & Partners to co-create a furniture range specifically for Landsby, and with Samsung to offer the best in kitchen appliances, the Tipi team has worked to the principles of quality-led design, flexibility and lifestyle in their development of the new homes at Landsby. Families can choose from two colour palettes and are offered three-year tenancies as standard (with six month break clauses built in for flexibility).
Every element of life has been designed to put renters' needs first and make life easier from the inclusion of utilities and broadband in the rent to the on-site maintenance team. When Aygul's oven light went, for example, it was fixed within the hour. It was this hassle-free environment that Aygul and Kaan knew they wanted to stick with.
"If I had to choose one single best thing about life at Tipi, it would be the stress-free living. Tipi takes the stress out of so many parts of daily life; they take care of everything, making life feel so safe and easy. It means that I have more time to simply enjoy living here and to focus on my family." Aygul Zagidullina, Resident, Tipi
With London Designer Outlet and Wembley Stadium* on the doorstep, Boxpark Wembley opening in late 2018 and Troubadour Wembley Park Theatre due for completion, in 2019, Landsby is also ideal for families with older children, who can shop, eat, go to the cinema, the theatre and enjoy world-class sporting and music events all within sight of their homes. It's the perfect environment for fostering independence while still under a watchful parental eye. For families like Aygul's, it means that Wembley Park offers a home for life. The days of having to move out of London to start a family are well and truly over.
Apartments at Landsby are priced from £1,775 pcm for a one-bedroom home, £2,170 for a two-bed and £3,225 for a three-bed. All include utilities and 40 mb/s broadband. Every apartment also has a balcony or terrace overlooking either the iconic Wembley Stadium arch or the beautiful, sedate Elvin Gardens.